OnlyFans reported significant financial growth for the 2023 fiscal year, highlighting a 29% rise in the number of content creators, now totaling 4.12 million. This surge resulted in gross payments processed through the platform increasing by 19%, moving from $5.55 billion in 2022 to $6.63 billion by the end of November 2023. According to a regulatory filing by its parent company, Fenix International, these figures reflect payments after sales tax, refunds, and deferred income are accounted for.
Total Creator Payouts:
- Total payouts for creators reached $5.32 billion, averaging nearly $1,300 per creator.
- This represents a year-over-year growth of 19% in creator earnings.
The company observed a 20% increase in net revenue, reaching $1.31 billion, while pre-tax profits rose by 25%, totaling $658 million. Approximately 66% of the revenue is attributed to users based in the United States. Leonid Radvinsky, the owner of OnlyFans and founder of MyFreeCams, received dividends amounting to $472 million, marking a 40% rise compared to $338 million from the previous year.
User Growth Statistics:
- Registered users on OnlyFans grew by 28% during the fiscal year, reaching 305 million.
- The firm reported an average monthly employee count of 42, supplemented by numerous contractors aiding site operations.
The appointment of Keily Blair as CEO, previously the chief strategy and operations officer, was announced the prior year. OnlyFans has functioned since its inception in 2016.
Safety and Security Measures:
OnlyFans promotes itself as a secure adult content platform, necessitating rigorous ID verification to create an account. Access to content is limited, requiring users to pay a subscription fee or opt-in to view creator accounts. Creators benefit from 80% of total payments made on the platform.
“OnlyFans aims to empower content creators to achieve their full potential by developing a secure social media platform, providing stellar opportunities to its community,” states the company’s filing. Access to media on OnlyFans is strictly for registered users 18 years and older who have completed the necessary onboarding process.
The company has been in the spotlight for its unique business approach, inclusive content policies, and the success of its creators. To combat prevailing misconceptions reported in the media, OnlyFans plans to continue enhancing its public and government relations strategy.
Investment in OFTV:
OnlyFans continues to invest in OFTV, a safe-for-work streaming platform and app primarily used for promotion. Original shows available on OFTV encompass “House of Sims” featuring Chloe Sims and her siblings, along with various other content.
Platforms for OFTV:
- Android
- iOS
- Apple TV
- Roku
- FireTV
- Android TV
- Samsung Smart TVs
OnlyFans is also exploring licensing opportunities for OFTV content on other platforms, expanding its reach beyond original registration bases.
Correction: A previous report inaccurately stated the average earnings of OnlyFans creators. The accurate figure stands at nearly $1,300 annually per creator for the fiscal year ending on November 30, 2023.